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Pulman Group announced as front of shirt sponsor

Updated: Sep 27, 2022

South Shields FC is delighted to announce that Pulman Group has significantly reinforced its support of the club by becoming its new front of shirt sponsor.

Pulman has provided loyal and valued support since beginning its relationship with the Mariners in 2015, with the partnership now stronger than ever before.

The Pulman Volkswagen logo will move from the back of the men’s first-team and replica shirts to the front after the car brand upgraded to the club’s most sought-after kit sponsorship package.

Pulman will also continue as the front of shirt sponsor for the women’s team, which is also set for an exciting 2022-23 season as the club revs up its ambitions at all levels.

The announcement follows the confirmation earlier this week that iconic South Shields family business Darling’s Pharmacy had become the club’s back of shirt sponsor for 2022-23.

Support such as this from Pulman Group, Darling’s Pharmacy and other new and renewed partners is vital to the Mariners’ ambitions heading into the new season, which is shaping up to be a hugely exciting one.

The Pulman Volkswagen name will be seen sitting proudly on the front of the club’s new away shirt for the first time on its official release date of Friday, July 1st.

Pulman Group commercial director Chris Slater said: “We are really excited for the future of South Shields FC. There has been a lot of development in the stadium, the management, squad and behind the scenes to push this fantastic club to the next level.

“This will be our seventh year supporting South Shields FC, and we are very pleased to be the front of shirt sponsor for both the men and women’s kit. We love the design of the new away shirt, returning to the light blue as the main colour, and can’t wait for the home kit to be revealed. It’s very smart and I’m sure fans will love it.

“When attending the games, the atmosphere created by the fans is truly fantastic. We are also looking forward to seeing the new stand in action this season.

“South Shields is one of those clubs that has galvanised the community. Through its successes, passion and investment we see an exciting future, and I’m sure it won’t be too long before we see the club realise its ambition of becoming an EFL club.

“Our South Tyneside connections are something we’re passionate about as it’s a massive area for us and we hope to deliver the South Tyneside community a fantastic customer experience.”

South Shields FC executive director Glen Stidolph said: “Our relationship with Pulman Group is long-established and we are delighted to have strengthened it even further ahead of the 2022-23 season.

“Without the support of companies like Pulman, the club’s growth over the last seven years simply would not have been possible.

“The partnership has delivered the desired level of brand recognition in South Tyneside for Pulman Group, providing a great platform for growth, and we are excited to continue our journey together.

“The sight of the Pulman Volkswagen name on the front of the shirts simply looks right, and it was the logical next step in our partnership.

“We are thrilled that Pulman will also continue to show its support for our women’s team, who are set for an equally thrilling 2022-23 season as they push for further progress of their own.

“Everyone at the club would like to sincerely thank all involved with Pulman Group for their continued support, and we are looking forward to undertaking some exciting brand activations with them this season.”

Family-run car retailer Pulman represents Volkswagen Group brands ŠKODA, SEAT, CUPRA, SEAT MÓ, Volkswagen, Volkswagen Commercial Vehicles and VWFS Rent-a-car across the North East.

The company aims to deliver a fantastic customer experience when choosing a new or approved used vehicle, all backed by its price promise.

To find out more about Pulman Group, visit

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